When selecting packaging for your craft beverage, choosing the right can size is just as important as selecting the right ingredients. While 12oz and 16oz aluminum cans remain common in the beverage industry, 7.5oz sleek aluminum cans are becoming a popular choice in many craft beverage categories.
Here is why more producers are turning to the 7.5oz can format:
Portion Control and Premium Positioning
Many beverages, such as craft cocktails, cold brew coffee, kombucha, boba tea, and functional wellness drinks, are higher in alcohol, caffeine, or specialized ingredients. The smaller 7.5oz can provides a portion-controlled serving that supports premium pricing and enhances the customer experience.
Shelf Differentiation
In a competitive retail environment, small-format 7.5oz cans stand out and appeal to consumers who want unique offerings. Whether displayed individually or in 4-packs, sleek smaller cans help craft brands present a modern, elevated image.
Ideal for Single-Serve and On-Premise
For bars, cafes, and tasting rooms, 7.5oz cans are an excellent choice for single-serve sales or cocktail mixers. They minimize waste, optimize storage, and deliver a consistent product experience.
Cost Efficiency in High-Value Categories
For beverages with higher ingredient costs, such as ready-to-drink cocktails, functional drinks, or cold brew concentrates, smaller cans help maintain strong profit margins while keeping retail pricing attractive.
When to Choose 12oz or 16oz Instead
12oz cans are versatile for carbonated beverages, beer, hard seltzers, and kombucha where full servings are expected. 16oz cans are popular with craft breweries and brands offering products that suit larger portions. By contrast, the 7.5oz sleek aluminum can is ideal when your goal is to create a premium, compact, or specialty product.
If your beverage is higher ABV, specialty-focused, wellness-driven, or designed for on-premise single-serve use, the 7.5oz can format offers a smart packaging choice that delivers advantages in branding, profit potential, and consumer appeal.